DAVP rates for advertisements revised-25 September 2008

DAVP rates for advertisements revised

25 September 2008

Directorate of Advertising and Visual Publicity

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(JUST FOR MY REFERENCE)

The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India including public sector undertakings and autonomous bodies. At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces. When the war ended, this consortium was converted into its present form.


25 sep, ;The Ministry of Information & Broadcasting has enhanced the existing rates for the DAVP advertisements by 24 per cent. The revised rates would be applicable for the advertisements released on or after September 01, 2008. All categories of newspapers and periodicals empanelled with DAVP have been covered under the revised rates.


The revision of advertisement rates was under consideration of the Ministry on the demand of Indian Newspapers Society (INS) for increased rates due to rising newsprint and other costs. The Ministry had taken up the matter with the Ministry of Finance, which has now given its concurrence for the enhancement.


This decision would benefit more than 4000 newspapers and periodicals. The small and medium newspapers, among others, would however be benefiting most as the percentage of advertisements to be released to these categories of newspapers was increased earlier. The percentage of advertisements for small newspapers went up from 10 to 15 per cent and for medium newspapers from 30 to 35 per cent in the changed policy adopted by the Ministry on October 02, 2007.