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Radio boom: Big FM, Radio Mirchi to invest Rs 550 cr -:March 2, 2007

Article: Radio boom: Big FM, Radio Mirchi to invest Rs 550 cr.

Article from:PTI - The Press Trust of India Ltd. Article date:March 2, 2007

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Radio boom: Big FM, Radio Mirchi to invest Rs 550 cr

New Delhi, Mar 2 (PTI) As the radio industry continues to hot up, new entrants and old players alike are on an expansion spree in both rural and urban space.

While ADAG-promoted Big FM plans to invest Rs 400 crore in the next four months on setting up new stations, Radio Mirchi will shell out Rs 150 crore for the same by September.

"We will invest Rs 400 crore to open 41 stations to penetrate the rural India," Big FM Human Resource Vice-President Lancelot Cutinha told PTI.

Big FM, already has 12 stations on air and it launched its 13th one at Hisar today.

"There is a big demand …

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