Brand/MediaConsultant(a designation or post)---Isn't it a form of Paid news to plant or highlight only positives to "Create a Positive Image"????..VT

Media consultant

From Wikipedia, the free encyclopedia

Marketing
Key concepts
Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance
Promotional content
Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising Loyalty marketing • Premiums • Prizes
Promotional media
Printing • Publication Broadcasting • Out-of-home Internet marketing • Point of sale Promotional merchandise Digital marketing • In-game In-store demonstration Word-of-mouth marketing Brand Ambassador • Drip Marketing
This box: view · talk · edit

A Media Consultant is a term used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media Consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Recently, many consultants have entered the area of social media. A social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.

These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.

Increasingly, the more engaged companies are in social media the more valued their brands are.^[1]