New Windows 8 logo : It's a window, not a flag/Details of Windows Phone 8 leaked/ Microsoft to unveil Windows 8 on Feb 29

New Windows 8 logo : It's a window, not a flag

New Windows 8 logo : It's a window, not a flag
Rajesh Sane

February 18, 2012
First Published: 12:40 IST(18/2/2012)
Last Updated: 20:03 IST(18/2/2012)

Microsoft has introduced a brand new logo for Windows. For Microsoft there's a lot riding on its highly anticipated Windows 8 operating system.
With Windows 8, Microsoft will dump the familiar multicolored flag logos that have adorned Windows for the last two decades in favor of something much … blockier. The new Windows 8 logo isn't a flag, it's a block made up of four squares that is either jutting out or sliding away,

Details of Windows Phone 8 leaked
Microsoft to unveil Windows 8 on Feb 29

depending on how you look at it. There is no curve, no wave, no flex, just flat, hard lines.

Love it or hate it, this is the new Windows logo and it decidedly invokes the "metro" user interface found in Windows 8 and Windows Phone 7, which is made up of square and rectangular "live tiles" for apps for use with touchscreens on phones and tablets.

In the process, Microsoft is giving up a logo that is automatically recognizable to millions of consumers worldwide - a move not too often taken by other companies with such massive brand recognition.

The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it,we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations,"said Sam Moreau, a user experience director on Microsoft's Windows 8 team, in a company blog post.

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The new logo, Moreau said, is a throwback of sorts to the first two logos of Windows, which looked not like a waving flag but rather two color windows, as you might find in a home or office.
Windows 1.0

Windows 3.1